What Makes A Good Blog?

“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”
-Howard Luck Gossage

Effective blogs improve your website’s potential as a lead generation tool

What makes a good blog – I’ve just been asked. On a daily basis for years now we’ve been offering advice, training and hands on support in how to ‘Blog’. The intricacies of what makes an effective blog and by that i mean how do we get to the top of google, has changed rapidly, as is the nature of the internet, online marketing and search engine optimisation. Keep signing up for and reading those email newsletters from marketing disruptors to keep on top of it, or call on us for advice.

The basics of common sense sales and marketing have remained.

A good blog has eye catching and relevant images, a short sharp and well thought out video preferably towards the top of your blog, good use of styling to make the content easy to read and links into your website pages and to external sources you reference. Make sure your website is mobile friendly and check it on a mobile phone. If you can turn off large images on mobile great. Make sure you have a call to action at the bottom and a contact form.

Here’s a blog we’ve just published for Richard C Pendry. We’re on with improving his current website http://www.richardcpendry.com and helping him with his sales and marketing both for his consultancy business and his brand as an emerging author.

Here’s a video that’ll give you more insight on his writing. Check out his books here. Enjoy.